Best Free & Paid Top Search Engine Optimization [SEO] Tools Trends of 2020 – 2021

SEO Tools

Top SEO Tools of 2020: Community & Paid Search Engine Optimization Software Top SEO Tools of 2020: Commercial and Paid Search Engine Optimization Software

SEO (search engine optimization) was developed as an extension to web access by following HTML 4 guidelines to better identify the purpose and content of a document.

This ensures that web pages have unique page titles that accurately reflect their content, contain keyword titles to better highlight the content of individual pages, and treat other tags accordingly.

This is necessary because web developers often focus on whether their coding works instead of user experience or conforms to web publishing guidelines.

This slowly changed when it was discovered that search engines used these “on-page” codes to provide their “search engine results pages” (SRPs) and ranked high for free and natural organic tapping. Traffic.

Since those early days, the Internet has grown exponentially and major search engines such as Google process more and more “off-page” information using patterns and features such as semantic processing, user data calibration, and neural when determining their search results. Networks.

However, the key elements of SEO remain the same – make sure pages have the right tags to target keywords not only for natural search results but also for PPC (pay per click) and other marketing campaigns. Call-to-action (CTA) and exchange rates are key indicators of success.

How does a business know the keywords it needs to target its sales pages? How does a site filter transactions from public visitors? How does that business increase its ability to capture targeted traffic on the Internet? Here we list several tools that can help you.

The best SEO tools – at a glance

  • Google Search Console
  • SEMrush SEO Toolkit
  • SEO Spider
  • Majestic SEO tools
  • MoZ Pro

1. Google Search Console

Who is better than search giant Google to improve your SEO?

Ideal for beginners
Easy access to key measurements
Support Genetic support

Google Search Console (GSC) is a great way for new webmasters to get started with SEO.

2. SEMrush SEO Toolkit

SEMrush SEO Toolkit was developed by SEMrush in 2008. The keyword research tool can be accessed from SEMrush’s Super Advanced Dashboard. You can view detailed keyword analysis reports and a summary of any domains you manage.

Most importantly, the SEO toolkit allows you to compare the performance of your pages. For example, you can analyze backlinks for you from other websites. (This process is sometimes called ‘link building’).

Traffic Analytics helps you identify the basic sources of your opponents’ web traffic. This will allow you to better understand how you and your competitors’ sites are measured in terms of average session length and bounce rate. Additionally, “Traffic Sources Comparison” gives you an overview of digital marketing channels for a group of competitors. For those new to the SEO dialect, ‘bounce rates’ is the percentage of visitors to a website, and then other pages on the same site.

Domain reviews are more than just a summary of your competitors’ SEO strategies. You can find the specific keywords they target and access the relative performance of your domains on desktop and mobile devices.

Although SEMrush has received many positive reviews online, SEO terminology such as ‘SERP’, which can alienate inexperienced users, has been criticized. Monthly ‘Pro’ subscription with access to all SEO devices. Its price is 99.95.

3. SEO Spider

SEO Spider is an effective web crawler, but the version is a little limited

Used by industry leaders
Excellent crawl features
Limited Edition Normal Version

SEO Spider‌ was originally named “Screaming Frog”. Clients of these dynamic reptiles include major players Disney, Shazam, and Dell.

The most attractive feature of SEO Spider is that it quickly searches for URLs and crawls your site to check for broken pages. This saves you the hassle of manually clicking on each link to ignore ‘404 errors’.

The tool allows you to check pages with missing title tags, duplicate meta tags, and incorrect length tags and to check the number of links placed on each page.

There is a custom and paid version of SEO Spider. The original version had basic features such as crawl redirect but was limited to 500 URLs. This only makes the ‘Lite’ version of the SEO Spider compatible with smaller domains. The paid version is $ 180 per year, with more advanced features and technical support.

4. Majestic SEO Tools

Majestic SEO tools have been consistently appreciated by SEO veterans since their launch in 2011. It is becoming one of the oldest SEO tools available today.

The main focus of the device is on backlinks, which represent links between one website and another. This significantly affects SEO performance, as well as Majestic having a lot of backlink data.

Users can search for the ‘Fresh Index’ which crawls and updates throughout the day and has received praise online for its ‘Historic Index’ and lightning recovery speed. One of the most popular features is the ‘Majestic Million’, which displays a ranking of the top 1 million websites.

The ‘Lite’ version of Majestic costs $ 50 per month and includes useful features such as bulk backlinks, domains, IPs, and subnets, and useful features such as Majestic’s integrated ‘Site Explorer’. This feature is designed to provide a brief overview of your online store, which has received some negative feedback recently. Majestic does not even have Google Analytics integration.

5. Moz Pro

Moz Pro is a platform for SEO tools that can help you increase traffic, ranking, and visibility in search engine results.

Key tools include the ability to audit your own site using Mass Pro Spider‌, which highlights potential issues and recommends functional statistics. Your Site Rankings website has the ability to track hundreds or thousands of keywords.

There is also a keyword research tool that helps determine the best keywords and keyword combinations for the target, and a backlink analysis tool that combines a combination of criteria, including anchor text in links and estimated domain authority.

Mass Pro prices start at $ 99 per month for a standard plan that includes basic equipment. The Medium Plan offers a wide range of features at a rate of 9,149 per month and the Trial Gen Gen Trial is available. Note that plans come with a 20% discount on annual payments. Additional plans are available for agency and organization needs and include additional payment tools for local inventory and STAT data analysis.

Even if you do not sign up for Moss Pro, there are many tools available. The large support community is also ready to provide assistance, advice, and guidance on a wide range of search marketing issues.

Best FREE Native SEO Tools

Although we highlight the best-paid SEO tools, most websites offer limited tools that can be used in a limited manner. Here we examine the options we have created.

1. SEO earthquake

SEOWake is a toolbar extension. It allows you to view multiple search engine parameters on the fly and save and compare results obtained for other projects. While the anonymous user may not understand the icons and numbers provided by SEOQ, expert optimizers will appreciate the detailed wealth provided by this add-on.

Get gauge details about the number of visitors and their country, trending site traffic history on graph, and more. The toolbar includes the site’s Google index update, backlinks, SEMRush rankings, Facebook likes, Bing index, Alexa ranks, web archive age, and link to the Whois page. There is also a useful cheat sheet and diagnostics page to get the bird’s attention on the issues (or chances) that affect a particular page or site.

2. Google Adwords Keyword Planner

It is important to know the right keywords to target when priming your web copy. Using Google’s Keyword Keyword tool, which is part of Adwords, is not easy. Put your website URL in the box and start reviewing the suggested keywords, you should not go. Jill Whale, CEO of, is a fan, and advises newcomers to keyword optimization: “Make sure you use those keywords within the content of your website.”

However, when the keyword is used for research purposes, it is important to note that the numbers provided are approximate rather than accurate statistics intended to provide a guide to popularity rather than an accurate direct search volume.

3. Optimize Google

Another Google tool on that list (no surprise). Optimizing can be confusing not only for those who are dull but also for experienced SEO professionals. SEO is not about ranking, and without the right content balance to deal with your visitors and drive conversions, you can honestly waste optimization.

Google & # 39; The service-based service allows you to trade S-rights from the game that allows you to test the content of your site: from a simple A / B check of two different pages to a complete comparison of the contents of any page. Personalization features are also available to make things a little spicy. To run a more complex multivariate test, you need enough traffic and time to execute the results while you perform the analyzes.

4. Ahrefs Backlink Checker

Understanding backlinks (sites that link to you) allows website owners and publishers to see what link opportunities they are missing out on. Enter Ahrefs, one of the strongest players out there.

It is one of the largest live backlink indicators currently available, with over 17 trillion known links and 170 million root domains. Although Ahrefs is not free, the Backlink Checker feature, which provides a useful snapshot of your domain rating, top 100 backlinks, top 5 anchors, and top 5 pages, is the lowest offer that gives Ahref experience what to do.


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