Why and How to Optimize for Local Searches
Why and How to Optimize for Local Searches :- If you’re a business with a bricks and mortar address, or that only has a product or service to offer to people local to you then localised SEO is essential. If your website will only be likely to profit from visitors from your state, county or town then it’s a waste of time and resources to promote it for less local keywords.
If you own a restaurant, for instance, you’re likely to get a far better financial return from a marketing campaign that targets the keyword phrase “restaurant in yourtown” than “Chinese restaurant” or “restaurant that delivers”.
Most Searches are New Local
Why and How to Optimize for Local Searches :- Since Google Maps came out, it has slowly begun to influence the way people shop for goods and services online. Now, people search with a place name in the search string at the top of the Google results page appears a little map with a few results that match the search marked on the map, and listed next to it. It goes without saying that you’re going to want your business to be ranked here at the top, marked right on the map, when someone searches your locality for relevant keywords.
It’s also worth remembering that many internet phones come with in-built Google Maps search tools that people use to search for places to go whilst out and about – as this technology becomes more and more popular, the importance of making sure your business is locally Search Engine Optimised is only going to increase.
So, how can you go about marketing your website to people living near you? The first and most logical step is to make sure that your website contains your address and phone number, written without any abbreviations, so as to contain as many locational keywords as possible. This sounds obvious, and yet is central to getting any results with localised SEO.
Local Business Center?
Why and How to Optimize for Local Searches :- After that, you need to target local search engines such as Google’s Local Business Center. I know what you’re thinking, you’ve never heard of it and you’ve never heard of anyone using it. It doesn’t matter. When you submit your website to the Local Business Center, it ensures that it is visible on all relevant Google Maps searches as well as instantly improving your chances of improving in that little box at the top of the search results.
If you want to maximise the benefits of this, and any other strategies, you may need to do a little SEO on your business name. For instance, if you were the Chinese restaurant mentioned above, you may enter your business name as Sun Do Chinese Restaurant rather than just Sun Do. This helps increase the chances that those searching for a “chinese restaurant” near you, will find you and not just those who are searching specifically for your business because they’ve already heard of you.
Find your local directories
Why and How to Optimize for Local Searches :- After that, the main goal is to submit to as many local search engines and local business directories online as possible, always being sure to include the keywords that you’re optimising for and your full local address. Make sure you get complete coverage – if there are specific restaurant directories for your area, submit your restaurant to them just as you would any directory of local businesses. Be sure to check out online versions of the yellow pages such as Yelp.com.
Moving your website up into the Google Maps box in the search results may take time, as one of the main factors is customer reviews. Beware: cheating at this is usually easy to spot, but encouraging satisfied customers to leave reviews is perfectly legitimate. Be patient and, as always, focus on providing great customer service because SEO is about more than just the internet: it’s about your business.