Ultimate guide with 6 steps to keep yourself in first row of the best SEO trends of 2021

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SEO trends of 2021
Image Credit by "ITsguru"

After graduating from Boston University in Massachusetts, Bella Andrew developed an e-commerce aptitude. Together with her friend from Gujarat (approximately 12,342 km), she developed a unique selection of khadi as a staple in her textile business.

Well, that’s not to say that her parents did not compromise. But she is very firm about her venture.

But soon the excitement started to subside as she got a lot of customers. So, they started researching popular SEO trends that can help them create an online presence. However, they could not understand everything.

Like Bella, it should have happened to you too. For most of us, finding the latest Google search SEO trends to rank your site is not difficult. But its implementation means you are struggling to apply a strategy… So, here are the latest SEO trends that change the way you look towards marketing to help you make the latest decisions. But before that, let’s look at what SEO is.

What is SEO?

Search engine optimization (SEO) is the process of ranking web pages in SERPs with the help of keywords and content optimization.

So, whether you are hiring an SEO agency or doing it yourself, the best way to implement the right SEO strategy is to study yourself. I can bet it didn’t take more than an hour to figure out what to do.

So, if you want your website to appear in the top 5 results in search engines, you should pay attention to the following:

1. The latest Google SERP feature
2. Audience and consumer intent
3. Google Word Trends
4. Social media
5. Mobile optimization
6. Increase biological transport

Key steps to take advantage of the best SEO trends of 2021

Similarly, here are some important SEO techniques that can help you identify the best SEO trends for 2021 (you may be missing the integer).

Hold sales exchanges. Tap the ratio you get here. It is also influenced by site design and keyword optimization.

Go shoulder to shoulder with your opponents. With SEO, you get the relevant keywords that will hang your competitors and rank them.

More profit with SEO. Trends inform you about the latest Google SERP feature and the changes in the industry in line with the best SEO trends of 2021.

Top 6 SEO Trends That Will Affect Your Web Rankings In 2021

1. Google’s Bert update

Most recently, in December 2019, BERT released an update and many websites have seen the negative impact of this update.

In this update, Google will focus primarily on content quality. In addition, keywords, content v image, and user intent.

In the opinion of many SEO experts, YMYL (your money is your life) and EAT (expertise, authenticity, credibility) factors describe the overall reputation of the Google website.

How to prepare for BERT update?

According to Google search expert Danny Sullivan, There is nothing to optimize with BERT, or anyone to examine on. The BERT update focuses on providing relevant search results for its users, meaning that the only way to bypass the BERT update is to create high quality content.

Here are some tips to help you prepare for the BERT update:

Aim Enter content that answers your search query to your target audience. For example, if someone is looking for “home remedies for the common cold”, consumers should look at the pages with some tips for treating the common cold at home.

Start focusing on your context rather than word keyword density. Gone are the days when search engines cheated by filling in keywords. They have grown exponentially and only relevant content has attracted them to the rankings.

The ER BERT update checks content for phrases and styles, meaning that the site owner should support the site with specific content specific to the searcher’s query.

2. Technical SEO and UI / UX components

With the basics of SEO, most people avoid the technical aspects of their website.
Ignoring these little things can adversely affect the health of your website. Try to keep your site up-to-date with a better UI / UX. The website should be designed keeping in view the structure of the site.

How to build an SEO friendly UI / UX?

Over the past few years, search engines have greatly improved and in order to provide high-quality content to searchers, they check whether your page is UI / UX friendly.
If you know about SEO, you know that it’s not entirely in ranking only a fraction of the content in some search queries. Search engines are required to provide a user-friendly page search.

Here are 4 tips to improve your UEO / UX to boost your SEO:

Bounce Analyze your bounce rate regularly and try to find out the reasons for your high bounce rate. Visitors may encounter unrelated keywords, low loading speeds, or some page errors when interacting with your site. According to a Rocket Blog study, a bounce rate of 26 to 40 is considered optimal for your site.

Find out how long visitors can keep the session length of your pages on your page. If the results are incorrect, check your page sections and do an A / B test. This will give you an idea of ​​whether your page elements are working well.

Read more Craft highlights that create a buck in the user. Roadmap highlights to guide the visitor through your content.

Pages work to navigate your site by skipping complex menu items, including the navigation menu, clear and detailed navigation bar on all pages, and adding a search bar to make your site content easier to access.

3. Enter the relevant data that your audience wants

Recent Google algorithm updates have found that keyword usage or secularization of the content does not provide better conversion and ranking. Currently, it is recognized that the search engine giant is trying to deliver the right message to the right audience.

To create content that is relevant to your users and free from keyword secularism, follow these tips:

Audiences Identify your audience and then create content. This will help you to make your content more natural and visitor friendly.

Add keywords to key SEO spots such as S meta descriptions, meta titles and alt tags.
Break your keyword change by adding longer keywords. Optimal content is a good mix of short-tail and long-tail keywords.

Break your keyword change by adding longer keywords. Optimal content is a good mix of short-tail and long-tail keywords.

4. Mobile indexing for small screen users

Since 2018, the Mobile-First Index has been flagged, where websites and their mobile versions are welcomed together. This website needs AMP version compatibility in high quality content to survive in this competitive age and outperform its rivals.

Best practices for mobile SEO

Here are some mobile SEO best practices to boost your SEO game in 2021:

Optimize your pages to increase your mobile page speed score with Red Redirect redirection, browser caching, and minimal code enforcement.

Since the screen does not support small screen pages, add special effects to your mobile page using HTML 5 without the use of plugins like Flash.

Create responsive pages for your site for the best UI / UX on mobile phones.

5. Loads pages faster

The first seal is the last seal.

So, instead of distracting your customers with slow loading web pages, try to optimize your loading speed.

Get help from Google Developers Page‌speed statistics to find out your current page speed score and start improvements.

In page speed statistics, take a look at the following measurements to get an in-depth idea of ​​your mobile page speed:

Paint the content first

First Content Paint (FCP) calculates how long it takes for your browser to deliver the first piece of DOM (Data Object Model) content after the visitor has navigated to your page. This includes pictures, SVGs, etc.

The first meaningful paint

The first meaningful paint (FMP) is measured when the primary content of the page is visible to the user. It basically records the time when the contents of the iframe appeared.

Speed ​​indicator

The Speed ​​Index measures how fast content appears to your users during page loading.

The first CPU is idle

The time it takes a user to become less interactive is considered the first CPU idle.
A page is considered less interactive when doing the following:
U Most UI components are interactive on-screen.

The page responds to user inputs in a timely manner.

Interactive time

Time to Interactive (TTI) measures the time it takes for a page to become fully interactive. A page is considered fully interactive:

F It displays useful content estimated by FCP.

The page responds to user actions within 50 to 50 milliseconds.

Event handlers are registered for most page elements

First input display

The first input delay (FID) measures the time it takes for the user to first interact with your site components, such as clicking a button or other JavaScript-controlled component, until the browser actually responds to that interaction.

After going through the definitions of the dimensions listed above, here are some tips or hacks you can use to improve your page speed:

CSS Use a compressed version of CSS, HTML and JavaScript files. Try to compress files larger than 150 bytes.

Reducing Red Redirects Your visitor does not have to spend extra waiting time on the HTTP-response cycle.

Browser Control browser caching so that a visitor returning to your site does not have to reload the entire browser.

Improve your server response time by searching for vulnerable areas such as slow routing and database queries.

Deliver your content delivery load with the help of Dell Content Delivery Network (CDN).
Finally, make sure your images are in the right shape and used where needed.

6. Include video content for better engagement

Incorporating video content into your strategy is one of the best SEO trends of 2021. Video marketing has the power to keep up with the content your customers display. Great video content has a storyline of events and situations that you can link to with your audience.
Videos are one such medium that can help you show your products to your visitors. While the video is not one of the cheapest forms of content out there, it certainly does engage with high ROI.

According to Vizole, 83% of businesses believe that the video gives them a good ROI.
Not only that, the number of online video viewers in the US alone is 228.8 million, and by 2022 that number will reach 248.9 million.

Videos give you the power to create different content‌, which allows the marketer to paint a true picture of the product based on their expectations. Users also like videos because they are easier to digest and save their time without reading lengthy content.

Tips: To get started, you can get started:

  • Update web pages based on local searches.
  • Link building and link site-building that can fulfill the SEO strategy.
  • Monitoring of subdomains and subfolders important to digital marketing.
  • Keyword research for web rankings.
  • Transitional analysis that influences keyword research.
  • E-Check and optimize your EAT components.

Finally, you need to focus on the small screens and zero-click users to get ranked in 2021.
So, apply these steps today or SEO.

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