Seo website promotion is mainly about how to dominate the search engines and attract buyers to your website. It is a highly specialized skill and strategic optimization works mainly to improve search engine ranking which in turn brings more traffic to the site.
First Identify What’s Wrong
It involves identifying the main key factors that could be killing your online business so that you can make sure to avoid them to guarantee the most effective search engine marketing plan for your business success.
You could start with a website audit which will show up your site’s strengths and weaknesses so that you can plan the best strategy for growth
Taking a free audit can help to point out where the best place is to spend your efforts and what the best strategy might be for your particular business.
SEO Skills: Go it Alone or Get The Expert?
Every serious website owner or online marketer needs REAL people visiting their websites but SEO, or search engine optimization, can be quite confusing at times. For many people this skilled internet strategy has a special language of its own that takes a lot of time and effort to master since it is an art or skill that includes lots of different factors that all somehow need to be brought together into one consistent whole for any significant results to appear.
This is why many website owners prefer to leave it to the experts who are specialized in driving traffic to their sites. They prefer to get traffic by leveraging the time and effort of other people. They save tons of time and effort letting highly-trained professionals take care of all the back-breaking tasks of strategically promoting their website or websites all over the Internet.
Others try to go it alone and many fall by the wayside in the attempt. It is not that you can’t do it by yourself but it is a steep learning curve and one which requires a lot of time and effort
SEO is about generating traffic by optimizing your website’s ability to be seen and ranked by search engines like Google
It needs to be built up slowly and consistently like any legitimate site would be. A ‘quick fix’ would be considered to be something of a ‘no-no’. It needs to be a natural progression. If you do too much too quickly you are likely to get the proverbial ‘Google Slap!’ and end up with a site in the middle of nowhere instead of top ranking on page One where you would ideally like to be.
You probably won’t see much traffic unless you’re on page One
It is not that you may have done something wrong necessarily, but often rather that, without too much experience, you may be tempted to simply do too much too fast in your enthusiasm to get known.
Slow and steady wins the race so it is best not to try to do too much at once.
If you are trying to do this by yourself, slowing down and making a steady progression, as you apply the various elements that go into search engine optimization and ranking, brings long term stability and a more consistent income.
In the early days of launching and refining your site, Google often does a ‘Google dance’ which basically means that new content is often given an initial boost (how much of a one is keyword dependent) and then after that ranking can go back down to whatever level the page is deemed it should be ranked at.
This is based mainly on the number and authority of incoming links. So when dealing with Google just be aware that these movements up and down are quite common. No need to get overly stressed.
The Importance Of Keyword Research
One of the first things that a seo professional will think about is to find some relevant keywords that reflect what your site is about, what your potential clients are looking for in sufficient numbers and keywords that are not too competitive so you don’t get drowned out by the clamor of thousands of website owners trying to supply the same service or product to the same group of people as you
For it to be meaningful, the target audience should be properly identified as you don’t want to be spending all of your efforts either speaking to the wrong people or for it all to fall on deaf ears. It is important that keyword research is performed in such a way as to ensure that the keywords that your potential customers are using to find what they are looking for are optimized. Keyword research is a science in itself and many SEO strategists specialize in this one area of SEO strategy alone
Once the optimized keywords are identified, they need to be included on the site such as in the title, the heading of an article, in the image descriptions and in any anchor text in the incoming links from outside. Keywords should be used on every page
As a do-it-yourself web optimizer you are not likely to be getting links “too fast”if you rely on your own labor-intensive manual link building techniques, but ‘too much too fast’ can happen if you decide to use automated tools yourself and don’t know how to use them properly. There is a skill to it so be careful how you use these.
For example in a WordPress blog, pinging can happen too much if you keep on editing and re-editing your posts, as it may ping on every edit unless you have a plug-in that regulates this (see MBP ping optimizer for WordPress)
Adding backlinks over time rather than all at once is best. And don’t forget the power of having an internal linking structure and of RSS feeds for all of your posts
What are backlinks?
Backlinks are simply incoming links to a website or web page. They are the lifeblood of Search Engine Positioning
In terms of search engine optimization, the number of backlinks is one way of showing the popularity or importance of that website or web page. They indicate who is paying attention to that page. So it is important to build backlinks using relevant and targeted information in relevant places on the internet.
This is likely to also influence Page Rank and is one of the reasons behind it. In basic link terminology, a backlink is any link received by a web node (which can be a web page, directory, website, or a top-level domain) from another Webnode. Backlinks are also called incoming links, inbound links, in links, and inward links.
Why are backlinks important?
A link building strategy is a vital component of any internet business. There are many benefits that come from link building, including direct traffic, more sales and of course, better search engine rankings.
Most search engines use the number of backlinks that a website has as one of the most important factors in determining the website’s search engine ranking. This is why websites often use search engine optimization techniques or employ SEO experts to do this to increase popularity and the number of backlinks pointing to their website.
Not all backlinks are the same
A number of different factors determine the value of a backlink. Backlinks from authoritative sites on the given topic are highly valuable, and if both sites have content that is relevant to the keyword topic, the backlink is considered ‘better’ and is believed to have a strong influence on the search engine rank of the webpage granted the backlink. Getting a backlink represents an ‘editorial vote’ for the receiving webpage.
Use anchor text effectively
Another important factor is the anchor text of your backlinks. Anchor text is a kind of description of the link and should contain information as to what the link contains. It should be relevant to the content on the linked page.
Search engine bots will examine the anchor text to evaluate how relevant it is to the content on a given web page. Anchor text and webpage content congruency are highly weighted in search engine results page rankings of your webpage with respect to any given keyword query by a search engine user.
Backlinks also called inbound links. They are the lifeblood of Search Engine Positioning. In order for a website to be on the top of search engines like Google, the website has to have a large number of backlinks or links on one website that leads back to another website.
The more established, high quality, and high Page Rank the website that contains the link, the more power it has to help the linked website with its search engine position. If the website that is getting backlinks gets much high quality and high page rank backlinks, the better the chance it has of being in a high position with the Search Engines and the more traffic it will get. If you can generate traffic, money is there for you, ready and waiting to be collected!
How Else Can You Increase The Page Rank of Your Website on Google?
Quality content is another powerful strategy. Original and useful content is best. Make sure you have a unique content with an anchor link pointing back to your main page
Focus on meeting the Big 3 criteria of:
- Relevant Content
2. Recent Content
3. Authority Content (content with backlinks)
Google really wants high-quality trust links. Think about getting links from other related authority sites
SEO Takes Time, Patience, and Skill
The site with the most links pointing to them with the exact anchor link keyword phrase wins.
Make sure, if you are outsourcing, to have backlinks with anchor text, otherwise known as hyperlinks, from trusted sources. Anchor text is when a keyword or keyphrase is linked to another webpage
I recommend a consistent process of creating link campaigns using ezine articles, videos, HubPages, Squidoo lenses, Weebly, and the like, in addition to blogger or WordPress type sites. All these points to your site. In addition, organize some bookmarks going directly to your site and also to these satellite sites. If you want to make light work of it then engage the services of an SEO partner who knows what he is doing
SEO is about making your website search engine friendly.
Below is a list of some of the top mistakes people tend to make while attempting to optimize a site by themselves. If you watch out for these you’ll be ahead of many people in the internet building strategy
7 Key Factors That Could Be Killing Your Online Business
- Choosing the wrong keywords for your website
- Using duplicate instead of unique, fresh content
- Over-use of keywords in the content
- Excessive anchor text links using the same keyword
- Trying to do everything all at once and too quickly or with inadequate skill
- Relying on poor quality instead of high-status backlinks
I hope you will avoid making these mistakes in your website building strategy and enjoy instead of a top ten ranking, plenty of traffic and healthy business turnover.